Unit Assignments Unit I Research Paper
In your own words, describe marketing research and its role in an organization. A.C. Nielsen is a leading research company. Visit the website athttp://www.nielsen.com/us/en.html. What are some of the key services offered by the organization that solve the challenges of organizations? Finally, what is an example of an ethical dilemma that may occur in marketing research? Your essay should be a minimum of 300 words.
Unit I Case Study
Read the “Marketing Research in Action” case analysis titled “Magnum Hotel Preferred Guest Card Research Proposal” at the end of Chapter 2 on pages 42 – 44. In a minimum of 300 words each, answer the three questions at the end of the case.
This Unit has 2 items due one assignment and one case study
Course Textbook Hair, J. F., Jr., Wolfinbarger Celsi, M., Ortinau, D. J. & Bush, R. P. (2013). Essentials of marketing research (3rd ed.). New York, NY: McGraw-Hill.