Pinkberry – Watch the video, https://www.linkedin.com/learning/yo-santosa-branding-expert/in-depth-pinkberry-case-study to answer the following questions.
Case Study discussion:
- Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer. Provide a rationale for your answer.
- In your own words, describe what Pinkberry has done to start the consumer buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process. Until this happens, there is no purchase.
- Finally, describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases. Provide a rationale for your answer and use an example to highlight the level.